How To Write A Screenplay:
More Evidence of Links Between TV Audience And Internet Use |
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The heaviest internet users are also among the heaviest television viewers, new US data suggests. The top fifth of internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the internet at all. Research organisation The Nielsen Company also found that the lowest consumers of television have the lowest usage levels for the internet. In addition, “30 per cent of in-home online activity takes place while simultaneously watching television.” The data comes from Nielsen’s new TV/Internet Convergence Panel, which electronically measures both television and internet usage in the same homes. Its research suggests television viewing and online video streaming are “complementary” activities, rather than one substituting the other. For screenwriters, it may be useful to appreciate the level of online viewing of material, and the make up of the audience. Nielsen says that approximately half of the 3,000 Convergence Panel panellists had viewed some streaming content online. The demographic groups streaming the most included female teens (82 per cent), male teens (64 per cent), men 18-34 (57 per cent) and men 35-54 (55 per cent). Teens are the most likely demographic to have simultaneous TV/Internet usage, but adults 35-54 have the most simultaneous usage minutes. “It is too early to draw any firm conclusions about behaviour but the early trends seem to indicate that online usage is complementing, not substituting for, traditional television viewing,” said Howard Shimmel, Senior Vice President Client Insights, The Nielsen Company. “We will be watching this trend carefully to see how television viewing drives internet usage and visa versa." The first figures from the research were released on October 31 2008. Web Site: http://www.nielsen.com/
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