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A comment AMZ made in one of the threads about Quarterlife:

http://www.screenwritinggoldmine.com/blog/the-great-final-draft-giveaway-2/2007/10/24/

reminds me of a discussion we were having and I’ve been meaning  to write about for a while.

It’s fairly clear to me and a lot of the TV people I know that our future as writers/producers/directors is heavily bound up with the future of the internet. Personally I find that immensely exciting. Small budget with minimum interference is way more appealing than big budget and a battle of attrition with the many layers of script editors, execs, story consultants, series editors, producers and channel controllers that control any project nowadays.

Speaking of Channel Controllers, have you heard of the concept of the Gate Keeper? As a TV writer here in the UK, my immediate customer base comprises a small number of gate keepers. For any project I might  create, in the end, one of four or five Channel Controllers and perhaps a similar number of Heads of Drama have life or death sway. This handful of people, say, between 5 and 15 in number, acts as an impenetrable barrier between the work of any TV writer and their audience. You might be convinced your stuff is the best stuff ever written, and millions of people might have agreed had they ever got chance to see it, but, in the end, unless you can persuade one of these gate keepers you’re right, you won’t get anywhere.

Of course you can wait around for the Gatekeeper to be replaced, which does happen faster than you might think, but how much more appealing is it to reach your potential audience as directly as possible?

I’m talking a kind of grass roots internet TV, funded by multiple product placement and sponsorship, cheap membership subscriptions, and selling ads on the page in an Adsense model.

The competition and noise on the internet is incredible, but, since I  believe in my work, and have stopped believing in the taste of the big broadcasters,  I’m looking forward to the point when I and a group of like minded people will be able to take our chances and reach out directly.

The way the broadcasters are frantically developing their own web based projects to draw up their own online territories suggests it won’t be too long now.